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Used Car Shopping Made Easy

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Last Updated on Tuesday, 29 September 2009 07:13 Written by Admin Friday, 10 April 2009 00:00

When it comes to buying a used vehicle, people need to simply perform a few basic inspections prior to purchasing the vehicle. Most of us do not look forward to going to a dealer, only to be greeted by some salesman who just wants to throw a sales pitch just so he can sell a car. And truthfully, there are a lot of vehicles out there that are just not a good value.

So what do you look for when purchasing your used vehicle? First we will start with the basics. Carefully look the body over. Inspect the paint and make sure there are no mismatches or differences in color between the panels, as that could be a clue the car has been involved in an accident. Look for paint on body moldings, glass components, and the undercarriage where visible. Make sure that all the body panels and doors line up properly. Sometimes a door that squeaks harshly can be a sign of prior repairs. Open and close all the doors, the trunk and the hood and make sure that they all operate properly and smoothly.

If you think the car may have been involved in an accident, point it out to the person selling it to you. Sometimes they do not even know about it, but often you will find they will go into detail about what happened to the vehicle. Do not be afraid to ask if you are in doubt. Minor accidents are acceptable if repaired properly, but a major accident could be a source of serious future problems.

Next, open the hood and check the fluids while the engine is cold. Pull out the engine oil dipstick and make sure that the oil is full and clean. Check the radiator fluid also, but do not remove the radiator cap if the engine is hot! Check the fluid in the plastic overflow bottle, which should be near the radiator. The fluid can be either red or green, depending on the vehicle. Just make sure it is not brown or discolored.

Next, check the engine operation when cold, if possible. Some engine noises can only be heard when the motor is cold, so check it when it is cold and let it warm up. Make note of any unusual knocks, squeals or anything that does not seem normal. If there is anything unusual here, trust your instinct and do not let the seller talk you into thinking there is nothing wrong, unless they are willing to fix the problem.

Also check the transmission fluid after the vehicle warms up, so an accurate reading can be measured on the transmission dipstick. Most dipsticks will tell you whether to check it in neutral or park, and where the fluid level should be. Make sure the fluid is red in color, or close to it. If it is discolored and smells burnt, the transmission may have problems, and this could be an expensive repair.

Make sure that the brake fluid is full, as well as the power steering fluid. Most late model vehicles have clear brake fluid reservoirs, making for an easy inspection. The power steering reservoir cap will often have a small dipstick attached to it, again to simplify inspection. A sign of low fluid in either system could be a sign of problems.

Next, close the hood and take the vehicle for a long test drive for at least 15 minutes. Drive it on the highway as well as in the city. Listen for any unusual sounds, such as knocking noises, squeaking, wind noises or whining sounds of any type. Make sure the brakes stop the vehicle smoothly and without noise or vibration. Again, drive the vehicle for at least 15 minutes so you can get a real good feel for it. This is important so make sure to drive it thoroughly.

Check all the heater controls, air conditioning controls, interior and exterior lighting, wipers, radio and anything else for proper operation. If there are any unusual odors, make note of it. Does it happen with the air conditioning or heat on, or is it present all the time? Odd and very unusual odors are generally a sign that something is wrong.

Last but not least, take the vehicle for a second road test before making the purchase, just to make absolutely sure that there is no doubt. Again, go with your instincts here. If you have any doubt about the vehicle, you do not have to purchase it.

Ask the seller for a Carfax report, which details any major accidents or problems the vehicle may have had in the past. Most dealers should already have this report. Even if you can not get this report, you now exactly what to look for when buying a used vehicle, which will make your final decision that much easier.
 

Goal Setting... Marketing 2009 ..ringing in the New Year

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Last Updated on Tuesday, 07 April 2009 14:11 Written by Deb St. George Tuesday, 07 April 2009 14:09

1. Physical Health:
We all have a physical vehicle that gets us from place to place, helps us communicate with our loved ones and helps us solve the problem of living in this physical universe. It's important that we take care of our body; get lots of sleep, excersize, eat at least 2 meals per day, drink lots of water, take vitamins, spend time with loved ones, have a means of supporting oneself and a healthy mental outlook on life. As marketers we need to be healthy in order to provide marketing service solutions.

2. Financial Resources/Wealth:
In goal setting, it is important to know where you have been in order to know where you are going. What skills do you have that can be used to generate new and lasting income for yourself and your family? What financial marketing tools will you be using to generate that income?

3. Environment:
In order to be truly productive we need to spend time in an environment that is conducive to thinking and working. Setup your computer work space so that you are able to concentrate on your plans and goals without interuption. Place goal setting information in a place where you can see it daily. Sometimes we lose our focus but a visual reminder can help us focus in on what we want to be thinking about. Setup a few hours each day to focus on your goals. What is the marketing environment like today? To sell your product competively you must understand your product's swot (strengths, weaknesses, opportunites and threats).

4. Mental Focus:
What are you willing to give up in terms of time in order to get a new mental tool. What field of knowledge are you interested in. If you are unsure of where your interest lies, what new class will you take or what new book will you pick up to explore new possibilities? What marketing communication will you provide to your clients so that they better understand how to use your services and products?Will you focus on the U.S. market or expand into international markets?

5. Creating Your Plan of Action:
Set a few minutes aside each day to create your plan of action. List out the steps of your major goals and then underneith the major goals list out the minor steps it takes to reach your goals. Use visual diagrams, create lists, write down your goals and then set up timeframes when you wish to have the goals accomplished. Don't expect every goal you set to be met within a certain timeframe. It's best to be flexible, try different paths to get to the same outcome. We all have circumstances that help us or heed our progress. One of the major goals in your plan of action is "determination to succeed". Another goal is to have a "backup plan" in case one of your goals is momentarily side-tracked. How will you setup your marketing and planning guide this year? Will you be using only the written word or will you be using audio and multimedia vehicles to market and promote your product?

6. Follow-Through
Don't give up, follow-through. Every step leads you closer to your goal. Don't put off until tomorrow what you can do today. "There is no time like the present" to follow-through on your plans towards your marketing success goals.

   
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